Introduction

Rank Wizards changed their outreach tool to Manyreach in 2023. Since then they have managed to grow their business by 189%.

All credit to their brilliant hyper-personalized email outreach campaigns. In one of the recent campaigns, they got 87% positive responses - which values around $61500 in terms of opportunities.

Last week, Md. Riad Hossain, Head of PR and Outreach at Rank Wizards, joined us to share the secrets behind their success.

What is Rank Wizards

Rank Wizards is primarily a content marketing agency that helps SaaS companies grow through organic marketing. They provide

• Organic content strategy

• Backlinks

• Content writing team of niche experts

• Consultancy for in-house SEO Team

In short, they work on building expert writing teams and crafting a solid content plan to increase traffic and authority online.

Their clientele includes ThriveDesk, Appypie, Crowdfunding, Ambient(.)ai, and many such big names.
After achieving much success in SEO & content-related services, folks at Rank Wizards have decided to use their outreach expertise and provide outbound marketing services as well.
They’ve partnered with Manyreach to offer email outreach services.
If you think you have the experience and expertise like them, feel free to reach out to us for a partnership.

Challenges Faced by Rank Wizards

Rank Wizards’s success didn’t happen overnight. They faced a lot of challenges before getting impressive results in their campaigns. Here are some of the things they struggled with:

Budget Issues

A year ago, Rank Wizards's team was using an email outreach tool that came with monthly subscription plans. They were on the base plan, which lacked key features like unlimited team members, a unified inbox, and CRM capabilities. It also didn’t include advanced API, Webhooks, and integrations.

The lack of features and monthly expiry on credits put a strain on their budget, ultimately affecting their outreach efforts.

High Spam rates & Open rates

Because of the lack of features, Rank Wizards’s team struggled with deliverability rates. Most of their campaigns were receiving very low open rates, sometimes as low as 30%.

Higher spam rates were also ruining their campaigns.

Domain Blacklisting

Due to high spam rates, some of Rank Wizards's secondary domains were blacklisted. This issue severely impacted their deliverability, making it even harder to reach potential clients and achieve successful outreach results.

How Rank Wizards Overcame Challenges with Manyreach

Md. Riad Hossain from Rank Wizards came across Manyreach about a year ago. Since then, he has been using Manyreach to send cold email campaigns. Here’s how Manyreach helped them overcome their challenges and achieve 189% growth in a year:

Credit-based pricing helped overcome budget issues

A year ago, Rank Wizards's team was using an email outreach tool that came with monthly subscription plans. They were on the base plan, which lacked key features like unlimited team members, a unified inbox, and CRM capabilities. It also didn’t include advanced API, Webhooks, and integrations.

The lack of features and monthly expiry on credits put a strain on their budget, ultimately affecting their outreach efforts.

Access to advanced features at basic pricing helped build email infrastructure

Unlike many popular tools in the market, Manyreach provided access to all the features, including features like CRM, unibox, API and integrations at every pricing plan.

The advanced features helped Rank Wizards build their email infrastructure without breaking the bank.

Detailed Sender Analytics Report helped in increasing deliverability rates

While other email tools in the market provided basic sender reputation or sender health metrics, Manyreach offered a comprehensive sender analytics report.

“The Sender Analytics report is the most valuable thing I have ever seen. Many platforms have sender reputation, sender health score, but they didn’t give an analysis report in one place ~ Md. Riad Hossain ”

This consolidated data, showing open rates and bounce rates in one place, enabled Rank Wizards to assess the quality of senders and decide whether to keep them for future campaigns.

Variable within spin-tags helped in hyper-personalization

Manyreach, unlike many popular tools, allows the insertion of variables inside spin-tags. This functionality helped Rank Wizards personalize their emails and introduce variety into their email copy, significantly improving open and response rates.

Schedule a call with one of Manyreach’s knowledgeable experts today, and embark on an exciting journey to enhance your outreach efforts!

Results Achieved with Manyreach

Rank Wizards’s outreach team has been using Manyreach for almost a year. Within that year, they built a strong email infrastructure, learned accurate lead targeting, and created the most effective email copy.

Now, they not only achieve remarkable deliverability rates but are also growing their business rapidly. In just 11 months, they’ve managed to grow 189%.

Successful Campaigns

Md. Riad and his team have mastered outreaching, so much so that they’ve decided to help others with cold emailing. Md. Riad believes every business deserves a chance to grow.

Here are three of their most recent campaigns.

Campaign 1

Total prospects in the lead list: 1286

• Delivered emails: 1271 (99%)

• Response Rate: 2.5% (31 responses)

• Interested Leads: 70% of respondents (22 leads)
  
  

  Opportunities valuation (the money they can potentially earn from the campaign): $88,000

Campaign 2

Total prospects in the lead list: 1295

• Delivered emails: 1271 (99%)

• Response Rate: 2.5% (31 responses)

• Interested Leads: 70% of respondents (22 leads)

  
  

  Opportunities valuation (the money they can potentially earn from the campaign): $88,000