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Cold Email Templates That Get Replies
Browse 100+ free cold email templates proven to book meetings, close deals, and start conversations.
Filter by industry, goal, or funnel stage. Every template is pre-formatted with {{FIRST_NAME}} and {{COMPANY}} spintags, ready to use in Manyreach with one click.
CATEGORIES
1
Templates
Subject: Loved your post on {{TOPIC}}
Hi {{PROSPECT_FIRST_NAME}},
Your recent post on {{TOPIC}} really stood out — you clearly understand {{RELEVANT_CHALLENGE}}.We’ve been helping teams dealing with that by {{SHORT_EXPLANATION_OF_SOLUTION}}.Would you be open to a short conversation about how we might collaborate or add value?Best regards,{{YOUR_NAME}}{{YOUR_COMPANY}}{{YOUR_CONTACT_INFORMATION}}
Subject: Loved your post on {{TOPIC}}
Hi {{PROSPECT_FIRST_NAME}},
Your recent post on {{TOPIC}} really stood out — you clearly understand {{RELEVANT_CHALLENGE}}.We’ve been helping teams dealing with that by {{SHORT_EXPLANATION_OF_SOLUTION}}.Would you be open to a short conversation about how we might collaborate or add value?Best regards,{{YOUR_NAME}}{{YOUR_COMPANY}}{{YOUR_CONTACT_INFORMATION}}
Subject: Struggling with {{COMMON_PROBLEM}}?
Hi {{PROSPECT_FIRST_NAME}},
I’ve been speaking with {{INDUSTRY}} teams who find {{COMMON_PROBLEM}} challenging — especially when trying to {{GOAL}}.
That’s exactly what we built {{YOUR_PRODUCT}} to address.
Would you like a short breakdown of how it could help {{PROSPECT_COMPANY}}?
Thanks,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Struggling with {{COMMON_PROBLEM}}?
Hi {{PROSPECT_FIRST_NAME}},
I’ve been speaking with {{INDUSTRY}} teams who find {{COMMON_PROBLEM}} challenging — especially when trying to {{GOAL}}.
That’s exactly what we built {{YOUR_PRODUCT}} to address.
Would you like a short breakdown of how it could help {{PROSPECT_COMPANY}}?
Thanks,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Helped {{CLIENT_NAME}} achieve {{RESULT}}
Hi {{PROSPECT_FIRST_NAME}},
Just wanted to share something quick — we recently helped {{CLIENT_NAME}} {{ACHIEVE_RESULT}} with our {{YOUR_PRODUCT_OR_SERVICE}}.
Given {{PROSPECT_COMPANY}}’s focus on {{SPECIFIC_GOAL}}, I think you’d find the approach relevant.
Would you like a quick overview?
Best,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Helped {{CLIENT_NAME}} achieve {{RESULT}}
Hi {{PROSPECT_FIRST_NAME}},
Just wanted to share something quick — we recently helped {{CLIENT_NAME}} {{ACHIEVE_RESULT}} with our {{YOUR_PRODUCT_OR_SERVICE}}.
Given {{PROSPECT_COMPANY}}’s focus on {{SPECIFIC_GOAL}}, I think you’d find the approach relevant.
Would you like a quick overview?
Best,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Saw something interesting about {{PROSPECT_COMPANY}}
Hi {{PROSPECT_FIRST_NAME}},
I came across {{PROSPECT_COMPANY}}’s {{BLOG_POST/PRODUCT_UPDATE/SOCIAL_POST}} and it caught my attention — impressive work!
Based on that, I had an idea on how you could {{BENEFIT_OR_IMPROVE_SPECIFIC_AREA}} using {{YOUR_SOLUTION}}.
Would you like me to share a quick outline?
Best,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Saw something interesting about {{PROSPECT_COMPANY}}
Hi {{PROSPECT_FIRST_NAME}},
I came across {{PROSPECT_COMPANY}}’s {{BLOG_POST/PRODUCT_UPDATE/SOCIAL_POST}} and it caught my attention — impressive work!
Based on that, I had an idea on how you could {{BENEFIT_OR_IMPROVE_SPECIFIC_AREA}} using {{YOUR_SOLUTION}}.
Would you like me to share a quick outline?
Best,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: How {{YOUR_PRODUCT}} helps {{INDUSTRY}} teams {{RESULT}}
Hi {{PROSPECT_FIRST_NAME}},
I work with {{INDUSTRY}} businesses like {{CLIENT_NAME}} to {{SOLVE_PROBLEM}} — often improving {{METRIC}} by {{PERCENTAGE}} in a few weeks.
I thought {{PROSPECT_COMPANY}} might find value in a quick overview of how it works.
Would you be open to a 10-min call this week?
Cheers,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: How {{YOUR_PRODUCT}} helps {{INDUSTRY}} teams {{RESULT}}
Hi {{PROSPECT_FIRST_NAME}},
I work with {{INDUSTRY}} businesses like {{CLIENT_NAME}} to {{SOLVE_PROBLEM}} — often improving {{METRIC}} by {{PERCENTAGE}} in a few weeks.
I thought {{PROSPECT_COMPANY}} might find value in a quick overview of how it works.
Would you be open to a 10-min call this week?
Cheers,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Quick question about {{PAIN_POINT}}
Hi {{PROSPECT_FIRST_NAME}},
I found {{PROSPECT_COMPANY}} has been focusing on {{SPECIFIC_INITIATIVE_OR_GOAL}}.
Many teams in {{INDUSTRY}} struggle with {{PAIN_POINT}} — that’s exactly what I help solve through {{YOUR_SOLUTION}}.
Would you be open to a short chat to see if it could make sense for {{PROSPECT_COMPANY}}?
Best,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Quick question about {{PAIN_POINT}}
Hi {{PROSPECT_FIRST_NAME}},
I found {{PROSPECT_COMPANY}} has been focusing on {{SPECIFIC_INITIATIVE_OR_GOAL}}.
Many teams in {{INDUSTRY}} struggle with {{PAIN_POINT}} — that’s exactly what I help solve through {{YOUR_SOLUTION}}.
Would you be open to a short chat to see if it could make sense for {{PROSPECT_COMPANY}}?
Best,
{{YOUR_NAME}}
{{YOUR_COMPANY}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Need Support with Your {{SERVICE}} Needs?
Hi {{PROSPECT_FIRST_NAME}},
I hope your week is going well!
I wanted to check in and see if you’re looking for assistance with {{SERVICE}}. With my expertise in {{FIELD}}, especially in {{NICHE}}, I’m well-equipped to help {{COMPANY_NAME}} reach its goals.
Here are a few outcomes I’ve delivered for clients recently:
- {{RESULT_1}} (with link or screenshot if available)
- {{RESULT_2}} (with link or screenshot if available)
If you’re interested, I’d love to share more about my work and how I can support your business. You can also view my portfolio here: {{PORTFOLIO_LINK}}.
Looking forward to the opportunity to discuss how I can contribute to your success!
Thanks,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Need Support with Your {{SERVICE}} Needs?
Hi {{PROSPECT_FIRST_NAME}},
I hope your week is going well!
I wanted to check in and see if you’re looking for assistance with {{SERVICE}}. With my expertise in {{FIELD}}, especially in {{NICHE}}, I’m well-equipped to help {{COMPANY_NAME}} reach its goals.
Here are a few outcomes I’ve delivered for clients recently:
- {{RESULT_1}} (with link or screenshot if available)
- {{RESULT_2}} (with link or screenshot if available)
If you’re interested, I’d love to share more about my work and how I can support your business. You can also view my portfolio here: {{PORTFOLIO_LINK}}.
Looking forward to the opportunity to discuss how I can contribute to your success!
Thanks,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Quick question, {{PROSPECT_FIRST_NAME}}
Hi {{PROSPECT_FIRST_NAME}},
I hope all is well!
I specialize in {{YOUR_SERVICE}}, and I’ve attached a recent work sample from a project that helped a client achieve {{SPECIFIC_RESULT}}.
Here’s a link to the project: {{WORK_SAMPLE_LINK}}
Would you be open to a quick chat to discuss how we could bring similar results to {{COMPANY_NAME}}? I’d love to hear what’s currently working for you and where there might be opportunities for growth.
Thank you,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Quick question, {{PROSPECT_FIRST_NAME}}
Hi {{PROSPECT_FIRST_NAME}},
I hope all is well!
I specialize in {{YOUR_SERVICE}}, and I’ve attached a recent work sample from a project that helped a client achieve {{SPECIFIC_RESULT}}.
Here’s a link to the project: {{WORK_SAMPLE_LINK}}
Would you be open to a quick chat to discuss how we could bring similar results to {{COMPANY_NAME}}? I’d love to hear what’s currently working for you and where there might be opportunities for growth.
Thank you,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: I helped {{CLIENT}} increase {{METRIC}} by {{PERCENTAGE}}
Hi {{PROSPECT_FIRST_NAME}},
I’m reaching out because I recently helped a business in your industry achieve impressive results.
I helped {{CLIENT}} increase their {{SPECIFIC_METRIC}} by {{PERCENTAGE}} in just a few months through {{BRIEF_DESCRIPTION_OF_YOUR_SERVICE}}.
You can view the full case study here: {{CASE_STUDY_LINK}}.
I’d love to learn more about your current challenges and see if we can create a similar success story together. Are there any areas where you’re hoping to see improvement?
Best regards,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: I helped {{CLIENT}} increase {{METRIC}} by {{PERCENTAGE}}
Hi {{PROSPECT_FIRST_NAME}},
I’m reaching out because I recently helped a business in your industry achieve impressive results.
I helped {{CLIENT}} increase their {{SPECIFIC_METRIC}} by {{PERCENTAGE}} in just a few months through {{BRIEF_DESCRIPTION_OF_YOUR_SERVICE}}.
You can view the full case study here: {{CASE_STUDY_LINK}}.
I’d love to learn more about your current challenges and see if we can create a similar success story together. Are there any areas where you’re hoping to see improvement?
Best regards,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Helped {{CLIENT}} achieve {{RESULTS}}
Hi {{Prospect_FIRST_NAME}},
I wanted to share a recent project where I helped {{CLIENT}} achieve {{SPECIFIC_RESULT}} through my {{YOUR_SERVICE}}.
If you’re interested, I’d love to discuss how I can help {{COMPANY_NAME}} achieve similar success!
Are you free at {{TIME}} on {{DAY}}?
Best,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
Subject: Helped {{CLIENT}} achieve {{RESULTS}}
Hi {{Prospect_FIRST_NAME}},
I wanted to share a recent project where I helped {{CLIENT}} achieve {{SPECIFIC_RESULT}} through my {{YOUR_SERVICE}}.
If you’re interested, I’d love to discuss how I can help {{COMPANY_NAME}} achieve similar success!
Are you free at {{TIME}} on {{DAY}}?
Best,
{{YOUR_NAME}}
{{YOUR_CONTACT_INFORMATION}}
How to choose the right cold email template for your outreach campaign?
Define your goal: Before picking a template for your outreach campaign, be clear about what you want to achieve with your outreach. Ask yourself: are you looking to book a meeting, share a resource, or get feedback? The purpose of your campaign will guide which type of template works best.
Match the template to your audience: Different prospects respond to different approaches. High-level executives might prefer short, concise emails highlighting ROI, while small business owners might respond better to problem-solving or educational emails. Consider your audience’s role, industry, and pain points.
Personalization matters: Even the best template won’t work without a personal touch. So choose a template that allows you to easily insert details like the prospect’s name, company, recent achievements, or industry challenges. The more relevant the email feels, the higher the chance of a reply.
Check the structure: A good cold email template should include a resonating opening, a clear value proposition, and a simple CTA. If the template feels long, confusing, or too salesy, it’ll get ignored. So pick one that’s concise and keeps the prospect’s attention.
Test and iterate: Don’t stick to one template forever! Test multiple templates on a small segment of your audience to see which performs best. Use open rates, reply rates, and conversion metrics to refine your choice.
Ensure flexibility: Your outreach strategy might evolve. So choose a template that’s easy to tweak for new offers, seasonal promotions, or different audience segments without losing its effectiveness.
Prioritize value: The template should focus on the benefits for the prospect, not just your product or service. Emails that help the reader solve a problem, save time, or gain insights get higher engagement.
What are the best cold email templates to use in 2025?
The best cold email templates to use in 2025 are those that combine personalization, clarity, and value to maximize engagement and get replies. Some of the top-performing types include:
Personalized Introduction Templates: Start by mentioning a mutual connection, recent achievement, or specific challenge the prospect faces. This immediately makes the email relevant and increases the chances to get replies.
Problem-Solution Templates: Highlight a pain point your prospect is experiencing and explain how your solution helps. Focus on benefits rather than features for higher engagement.
Short Multi-Line Pitch Templates: Keep the email concise with 2–3 lines: who you are, what you offer, and the action you want the prospect to take. Brevity helps busy prospects respond.
Value-Add Templates: Offer something useful upfront, like insights, tips, or a resource. Emails that provide immediate value are more likely to get replies.
Follow-Up Templates: Smart, polite follow-ups that avoid desperation or passive-aggressive language are essential to ensure your outreach converts, especially when the first email goes unanswered.
If you use these types of templates, personalize them for each prospect, and focus on clear benefits and actionable CTAs, you can definitely improve your outreach success and get replies in 2025.
How to write a cold email template that gets replies?
Start with a compelling opening line: Mention a mutual connection, highlight a recent achievement of the prospect, ask a relevant question, or point out a problem they are facing. This helps your email stand out and encourages the reader to continue.
Personalize your email: Even when using a cold email template, add specific details about the prospect’s role, company, or recent work. Personalized emails feel more relevant and increase the chances to get replies.
Keep it short and clear: Include three main elements:
A brief introduction of who you are
A clear explanation of what you offer
One simple action you want the prospect to take: Avoid long sentences or unnecessary greetings.
Provide value: Focus on the benefits for the prospect rather than features. Show how your product or service can save time, increase revenue, or solve a problem. Emails that communicate value clearly are more likely to catch attention.
Include a strong CTA: Use a single, specific call-to-action aligned with your goal. Examples include scheduling a call, replying to the email, or downloading a resource. A clear CTA makes it easy for prospects to respond.
Plan polite follow-ups: Even effective first emails may go unanswered. Create follow-ups that are professional, avoid desperation or passive-aggressive language, and continue to emphasize value.
Test and refine: Experiment with different openings, personalization techniques, and CTAs to see what works best for your audience. Optimizing your template makes it more effective.
By following these points, you can write a cold email template that is professional, and consistent, generating results.
How to personalize a cold email template for {{PROSPECT_COMPANY}} or {{INDUSTRY}}?
Start with a company-specific detail: Mention something notable about {{PROSPECT_COMPANY}}, such as a recent achievement, product launch, or news mention. This shows you’ve done your research and increases engagement.
Reference industry trends or challenges: Tailor your email to the {{INDUSTRY}} by highlighting common pain points, emerging trends, or opportunities relevant to their field. This makes your email more relevant and persuasive.
Include the prospect’s role and responsibilities: Align your email with the decision-maker’s responsibilities at {{PROSPECT_COMPANY}}. Show how your solution directly impacts their goals or solves a specific problem.
Use relevant language and examples: Incorporate terminology or examples familiar to the {{INDUSTRY}}, which makes your email feel tailored rather than generic.
Customize your value proposition: Personalize your cold email template with a value proposition. Explain the benefits of your product or service in the context of {{PROSPECT_COMPANY}} and {{INDUSTRY}}, showing exactly how it can help them achieve measurable results.
Adjust your CTA accordingly: Tailor the call-to-action to match the prospect’s priorities. For example, suggest a call, demo, or resource download that is most relevant to their company or industry needs.
Keep personalization subtle but meaningful: Avoid overloading your email with details. A few precise, well-researched touches will increase the chance of a reply.
By following these steps, you can personalize your cold emails for any company or industry. It will also make your outreach more relevant, professional, and likely to get responses.
What makes a good cold email template for sales or lead generation?
Start with a strong subject line: The best cold email templates for sales begin with a short, curiosity-driven subject line that grabs attention without sounding salesy. Keep it simple and relevant to your outreach goal.
Personalize your opening: Mention something specific about the prospect’s company, role, or recent activity. A personalized first line immediately shows your email isn’t mass-sent and builds trust early in your lead generation effort.
Clearly introduce yourself and your value: Briefly state who you are and what your company does, but quickly shift focus to how your solution benefits the recipient. Highlight results like saving time, increasing revenue, or improving efficiency.
Focus on the prospect’s problem: Effective cold email templates for sales speak directly to the pain points your prospects face. Address a real issue and show you understand their challenges before suggesting your solution.
Keep the structure simple: A good cold email has three parts—introduction, value proposition, and call-to-action. Avoid long paragraphs or multiple CTAs that overwhelm the reader. Simplicity improves clarity and response rates.
Provide social proof or credibility: Mention a well-known client, success metric, or short case study. This adds credibility and strengthens your lead generation email’s impact.
End with a clear CTA: Encourage a single, low-commitment next step, such as scheduling a quick call or replying for more info. A clear and actionable CTA helps convert interest into conversations.
Follow up strategically: Not every email gets a reply on the first try. Plan a sequence of polite, value-driven follow-ups to nurture engagement without sounding pushy.
Are there free cold email templates I can use today?
Yes, Manyreach has various free cold email templates that you can use today. Our templates are ready-to-use, and customizable. All you need to do is personalize them, and they’re good to go. You can also use these templates as examples to train your marketing and sales teams so that they can create better outreach copies.
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